A five star experience, built for hospitality in Africa.
For hospitality businesses ready to grow and for travelers exploring Africa who deserve more.
Invented Approach is a hospitality business accelerator and local experience platform. We empower African hospitality businesses to grow while connecting travelers to exceptional experiences, personalized support, and quality services.
An ecosystem of support for ambitious hospitality brands and curated guest experiences.
Your local guide and front desk offering personalized support, a curated hospitality directory across Kigali and Lagos, pre-negotiated deals, and a real human customer care team available around the clock.
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Curated digital marketing for hospitality partners built to make your business visible, trusted, and bookable.
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We believe that strong partnerships are built on mutual respect and shared goals. We are dedicated to working closely with our hospitality partners to enhance service delivery and improve guest satisfaction.
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We are available around the clock to serve your guests.
We were once guests ourselves, and now we work to take care of your guests.
We eliminate mediocrity through innovative service delivery.
We raise the standard of empowering hospitality businesses.
Have a Question? Our advisors are here to answer your questions privately.
Invented Approach is a hospitality business accelerator and local experience platform. We help African hospitality businesses grow and become more visible, trusted, and bookable, while connecting travelers to exceptional stays, personalized support, and quality services.
We currently operate in Kigali and Lagos, with over 300 curated directory of verified hotels, apartments, and experience partners across both cities.
OTAs only list your property. We accelerate your business. We combine visibility, trust-building, and bookings through Google Business Profile management, USP content creation, online campaigns, plus on-ground support through our City Concierge.
City Concierge is your local guide and front desk. It offers personalized guest support, a curated hospitality directory across Kigali and Lagos, pre-negotiated deals for guests, and a real human customer care team available around the clock. It helps you deliver 5-star guest experience without increasing your staffing costs.
Yes. We curate, we don't just list. Every hospitality partner listed in our directory is vetted for quality, service, and trustworthiness.
If our values sound like your values, let us build together.