Invented Approach Ltd is a Kigali-based customer care and digital marketing company on a mission to eliminate mediocrity in hospitality across Rwanda and Africa.
We are an ecosystem that helps ambitious hospitality brands gain visibility and deliver world-class customer care, and provides visitors with curated adventures, prenegotiated deals, and uninterrupted customer support in every city we operate in, starting from Kigali and beyond.
Rwanda is easy to love and hard to navigate if you don't live here. Which activity is worth it? Who charges a fair price? Who can attend to my inquiries fast?City Concierge was built to solve that.
MISSION
To protect every visitor in Rwanda from exploitation through fair, pre-negotiated experiences and authentic local guidance, while equipping Rwandan hospitality businesses with uninterrupted support and modern digital systems to deliver trusted, world-class care.
VISION
To make Africa the most trusted destination on Earth where no guest ever feels alone in a new land, and every exceptional Rwandan hospitality brand is found, chosen, and recommended as a favorite.
Our values are not words on a wall. They are the standard for every guest we serve and every brand that we represent.
Our approach comes from personal experience. We have traveled across Rwanda as guests. We have seen great service and we have experienced mediocrity. We don't just understand tourism and its expectations in Rwanda, we were once tourists.
Quality for us is not about being perfect; it is about being fast, consistent, and accountable, and we have systematized it.
Our customer care unit responds to inquiries and support requests instantly, with real locals, not AI.
Our consistency in delivering our promises earns us trust with our hospitality partners and guests.
At Invented Approach, accountable means we are responsible for your reputation as our hospitality partner, and we owe our guests peace of mind.
Our front-end support team is on standby to represent our hospitality partners and handle the following services:
Whether it's an inquiry at 2PM or a complaint at 2AM, we respond promptly and professionally on behalf of your business.
City Concierge is a local guide, digitally designed to navigate visitors through carefully curated adventures, reliable hospitality operators, negotiated fair deals, and a responsive inquiry unit in Kigali. Tourists land and don't know who to trust. Hotels and apartments get inquiries at odd hours but can't keep up with fast responses and miss opportunities. City Concierge sits in the middle and fixes both.
What the City Concierge can do for you:
Powered by Invented Approach.
Explore More →We stand in the gap for guests who landed without a plan, and for hotel owners who needed someone to answer the call at 2 AM. Every fair price we negotiated, every complaint we resolved with care, every guest we guided to the right place, is a brick in the trusted Rwanda we are building. We are trusted by ambitious hospitality brands in Rwanda who refuse to settle for average.
We believe that strong partnerships are built on mutual respect and shared goals. We are dedicated to working closely with our hospitality partners to enhance service delivery and improve guest satisfaction.
We are available around the clock to serve your guests.
We were once guests ourselves, and now we work to take care of your guests.
We eliminate mediocrity through innovative service delivery.
We live in your city, so we understand your challenges.
Real stories from people who chose invented approach.
Share your experience with us
Find answers to common questions about our services.
If our values sound like your values, let us build together.
Invented Approach Ltd
City Concierge
Kigali, Rwanda